Lunes, 20 Agosto, 2018

Lumber's Pro-Immigration Super Bowl Ad Crashes Their Web Site Almost Immediately

Tobias Pedroso | 06 Febrero, 2017, 11:15

It - spoiler alert - depicted a massive wall blocking the mother and daughter's access to the US, before they journey on and find a set of doors allowing them entry. "The will to succeed is always welcome here", the ad says.

Viewers are then directed to a website to see the full ad, which shows the exhausted and desperate pair arriving at the border only to find a seemingly insurmountable obstacle: the border wall that President Trump has pledged to build. The mother begins to cry and the little girl pulls out an American flag she'd made from scraps she picked up along the way. It's about the door in the wall. The ad ends before they reach their final destination, and asks viewers to go to the company's website to see the conclusion of the journey that was too controversial for TV.

Following up on the success of its tremendously popular 2016 'Super Bowl Babies Choir' commercial, the National Football League is sticking with the same theme this year. The company took to Twitter to respond to some of the feedback, as some consumers said they meant to boycott the company while others praised it for taking a stand. Many marketers are still wrestling with their tactics following Mr. Trump's surprise victory-whether to make more of an effort to connect with the heartland and Mr. Trump's supporters, or take a stronger stance on social and policy issues.

84 Lumber appeared to win the title of most controversial Super Bowl commercial Sunday, with its ad featuring a young mother and daughter making a grueling trek across Mexico in search of a better life.

Rob Shapiro, the chief client officer at Brunner - the agency that teamed with 84 Lumber to create the ad - told The Washington Post that it "didn't seem right" to avoid the controversy.