While some of these changes are outside Zuckerberg's control, many have been driven by Facebook's inexorable efforts to deliver ever more sophisticated services, to stay ahead of its arch-rival, Alphabet, and its newest competitor, Snap. "So things from artificial intelligence to virtual reality to augmented reality". Speaking on stage at Facebook's F8 developer conference, CEO Mark Zuckerberg said that AR would be the next major platform for computing. While the camera has become the center of many of Facebook's apps, especially as it continues to cannibalize Snapchat, the Facebook chief executive believes there's more that can be done and stated his intention to have a platform for developers to build on.
Zuckerberg elaborated about future technological advances such as 3D effects, simultaneous location and mapping to determine precise location, and more.
Often, the biggest information from the event is included in Zuckerberg's address, which is scheduled to start at 1 p.m. EST (1o a.m. PST). Coincidentally (yeah right), Snapchat just announced a very similar feature this morning, although without the ambitious promises.
There will be a session on Camera Effects Platform, a tool that will allow developers to create and submit frames. But that's only one part of Facebook's strategy and the launch of a platform around camera effects is the second act.
A lot has changed since F8's first installment.
Facebook boss Mark Zuckerberg has said the social network "has a lot of work to do" in order to prevent repeats of the Cleveland shooting of Robert Godwin Sr, after a video of his murder was shared on the site.