"Historically, for most policy violations, we remove all ads from a publisher's site". The step is taken in a bid to attract publishers by offering more transparency and flexibility.
If a website violates Google's policies, which ban pornography, sales of drugs and weapons, gambling and hate speech among others, it can be blocked from the AdSense network, but in the past Google has only blocked entire websites, rather than individual web pages.
AdSense allows online publishers to advertise alongside their content. Publishers can even customize where ads appear and block the ones that are not suitable.
AdSense publishers will receive emails when content violates Google policies, and can log into a "policy center" interface that shows them why they received a violation and how to bring ads back to that page. "Altogether, this means fewer disruptions for publishers".
Spencer said as Google rolls out its new page-level policy violation feature it will be able to stop showing ads on select pages while leaving them on the rest of the site where "good" content is.
He, however, said that publishers will be terminated in case of persistent violation of its policy.
Scott Spencer, director of product management, sustainable ads, for Google, said in a phone interview last week that the technology can take action at a more granular level and more quickly.
Many YouTube creators have seen their ad revenue drop dramatically since Google made changes to how ads are displayed on its ad network and YouTube.
When a page is found in violation of a policy, publishers will get notified by the policy team via email that says something like, "We've discovered one new page on your sites that don't comply with AdSense policies".
The Policy Center is intended for website publishers who use AdSense, but YouTubers who monetize their videos through the program will also be curious about how it affects them.
For advertising to be effective, it has to be positioned beside quality content, which is why Google won't allow an entire website consisting purely of ads.