Lunes, 22 May, 2017

Lindsay Pattison is now GroupM's chief transformation officer

GroupM Names First 'Chief Transformation Officer' Maxus' Lindsay Pattison to lead change initiatives across GroupM
Tobias Pedroso | 19 May, 2017, 23:59

She also remains a member of GroupM's global executive committee reporting to GroupM global chief executive Kelly Clark.

Advertising agency group GroupM is pushing further into premium TV production and financing by creating a new globally-focused content company.

GroupM, the world's leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). In addition, Pattison will focus on senior talent development to ensure GroupM and its agencies have a strong bench of diverse leaders.

"Clients need us to think differently and work smarter", Clark said.

To this point, GroupM has played a role in content and programming financing through GroupM Entertainment, which has become an increasingly important coproducer both in the United Kingdom and internationally. Lindsay will help us deliver on those challenges. "She's a force and holds the respect of clients and colleagues".

About GroupMGroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. I've worked with her for many years. "WPP is investing in Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high quality content environments", said Sir Martin Sorrell, CEO, WPP.

Her prior experience includes roles at Young & Rubicam, PHD and Sony Ericsson. "She will make a huge impact with her smarts, energy and warmth". She was previously global chief strategy officer and UK CEO for Maxus.

Commenting on her new role, Pattison said: "When we look at the broader business context, the transformation we are experiencing is profound. New thinking is required across the board, and I'm delighted to take on this new transformation role".